Afro Espresso

Tokyo-based culture blog PingMag turned me onto new designs from Afro Coffee, a South African roaster whose iconic packaging is instantly memorable. It doesn’t take much to get me talking about my affinity for coffee or Cape Town, but this company’s efforts to get people thinking about where the coffee they drink comes from is admirable. As Ping quoted Afro’s Grant Rushmere:

“‘Our goal was to refocus people on the origins of coffee – that it in fact originated in Africa before being discovered by the Arabs and from Yemen, exporting around the world. Many people don’t know this, so we attempt to capture and celebrate this African spirit in our packaging and all we do.'”

Primary colors and beach-themed fabric are used to create coffee bags and tea tins that I’d love to see stateside. I’m not sure that drinking Afro Coffee will people’s solve problems of “no money and no ladies” as the roaster promises, but it’s certainly fun enough to help you get past that. The caffeine helps too.


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